Exploring Brand Strategy and Communications at SEAT & CUPRA
One of the highlights of my study abroad experience in Barcelona has been learning about two of Spain’s most recognized automotive brands, SEAT S.A. and CUPRA. As part of our program, I had the opportunity to present on both companies, exploring their histories, brand positioning, communication strategies, and how they have evolved to connect with…
From Miami to Barcelona: Learning from Nestlé Purina’s Communications Team
Grateful for the opportunity to visit Purina Studios in Barcelona and learn from the incredible team at Nestlé Purina. One of the most valuable takeaways from our visit came from Miquel Campmany’s discussion of Brand Building the Nestlé Way (BBNW), the framework that guides how Nestlé creates consistent, meaningful brands across its global portfolio. What…
Exploring Communication, Culture, and Business in Barcelona
Halfway through my study abroad program in Barcelona, and it has already been an incredible experience both professionally and personally.Over the past few weeks, our cohort has had the opportunity to learn firsthand about communication, media, marketing, and business in Spain through visits to organizations including PRISA Radio , ACN – Agència Catalana de Notícies,…
Isabela Rubi 